Wednesday, October 17, 2018

This Nineteen Twenties Inspired Shop Is Sure To Delight You


The Nineteen twenties was the era when women started to gain more freedom not only in what they choose to wear but also basic rights. So this style of clothing will always symbolize to me the freedom that I often promote on this website. I'm sure you can imagine how delighted I was to find this shop based in Thailand Called LaVieDelight. I spoke to the owner ThongBai to find about more about her and her delightful shop.

Can you tell me a little bit about your background and how it led you to start designing?

Flapper girl,1920s,LaVieDelight,pinup life, how to dress like a flapper girl,
I went to school to study social and political science. But I have always loved working with my hands, especially sewing, the passion that led to a full-time course in dressmaking in 2009, followed by a part-time leatherwork course in 2011 and 2012. Since then, there was no return. I haven’t had a formal fashion design training, so I read a lot to educate myself. I prefer keeping my work at a handmade level, as opposed to mass production, so I choose to work only with things that really speak to me. I love the freedom one gets in a creative world.

How and why did you start LaVieDelight?
Flapper girl,1920s,LaVieDelight,pinup life, how to dress like a flapper girl,Dr.Colleen Darnell
Model: Dr. Colleen Darnell
I have been using Etsy as the main marketplace to sell my handmade products. So far, I have had 4 Etsy shops, each offered different types of products ranging from bags, jackets, skirts and dresses. After a couple of years of experimenting with different types of products and ways to sell them it was clear to me that it was vintage-inspired clothing, especially from the 1920s, that I wanted to focus on. So I closed all my Etsy shops in order to open a new one in 2013 to sell solely my 1920s-inspired clothes. The shop was called The House of Recollections, which was changed to La Vie Delight in 2018.

How did you come to love 1920s fashion? Of all the eras why did you choose to recreate 1920s style fashion?
Flapper girl,1920s,LaVieDelight,pinup life, how to dress like a flapper girl,Dr.Colleen Darnell
Shortly after I finished my dressmaking course and began sewing clothes for sale I realized that with only two hands and 24 hours a day,  I’d better make something that really gets used and truly appreciated. The answer to this was to offer reproduction, not replicas, of vintage clothes that replace the ones you cannot get, or that are hard to get, in the market. I appreciate true vintage items. But often what is available is not in a great condition or not in the right size. And I could offer a solution to this.
I chose 1920s fashion because of the fun, the value and significance attached to the world history of the years 1920s. My dresses would be attending great parties around the world, organized not only to celebrate the current situations, such as birthdays and weddings, but also to appreciate the value and culture of the Roaring Twenties. A grandmother of the groom would come to me, many months before the wedding, asking me to create her a dress for her special family event. A mother would write with excitement for having found my dress, for it to be a perfect dress for her daughter during a school show. Then people would send pictures of them in the dresses, with compliments how they loved and enjoyed wearing them. I just love my work and would not change it for anything.


I see your company is based in Thailand, is there an active vintage clothing community there?
Flapper girl,1920s,LaVieDelight,pinup life, how to dress like a flapper girl,Dr.Colleen Darnell
Vintage clothes are also very popular in Thailand. However, it is more of Thai traditional style clothes than western fashion.


Will you ever recreate different eras such as the 1950s or 60s style clothes?
Flapper girl,1920s,LaVieDelight,pinup life, how to dress like a flapper girl,Dr.Colleen Darnell
Most probably not.  I love 1920s fashion and wake up every day to do what I love.  I have a big plan, a dream, in front of me. There are so many styles or sorts of 20s clothes that I want to recreate. The ultimate goal is to offer wedding dresses.

Which design do you currently have up for sale do you recommend buying the most?
Flapper girl,1920s,LaVieDelight,pinup life, how to dress like a flapper girl,Dr.Colleen Darnell
Model: Dr. Colleen Darnell
We begin to use more silk for our clothes and I would like to recommend one of them, especially the one with the tiered skirt. They are so sweet and flattering. However, I would rather like to invite everyone to visit the shop and browse through to see our selections of styles, fabrics and colors. Get in touch if you have questions on anything. And if you would like a recommendation, just tell me what your needs and wants are and I will do my best to help meet them.

Click here to start shopping LaVieDelight!
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