Thursday, June 14, 2018

A Taste Of Summer: Comfortable Pinup Style Beach Wear For The Everyday Women

As you all know, I love it whenever I find designers who infused their designs with vintage/pinup style fashion So when I found Summer's store I just had to find out more about it so I decided to talk to the owner of Summer Wildes:
I love your pinup name, how did you come up with it?
Summer wildes retro lingerie
Wildes is actually my middle name and I think of Summer as being this cheerful, fresh-faced All-American beach girl with a retro flair – very much a pinup!


How and why did you start your online store and what inspired you to Start it?
Summer wildes retro lingerie
I created Summer Wildes because I couldn’t find what I was looking for – an attractive, good-fitting, high-quality bra, sexy but not trashy. I took a course in bra development at the Fashion Institute of Technology in New York City, and worked with a specialist consultant figuring out how to construct bras (and swimwear) and source components to my specifications. From the lingerie and bikinis, it made sense to add in other essentials such as tees, lounge pants, leggings, beach cover-up, and sweatshirts, all very much in Summer’s style.


How did you get into the pinup community? And what’s your advice for people who want to as well?
Summer wildes retro lingerie
Having spent 18 years in the magazine advertising world, I came up with the idea to invent a character who would be the face of the brand. I was inspired by images of bathing suit models from the 1940s, ‘50s, and ‘60s, and commissioned a famous British pin-up artist to create Summer’s look. For anyone thinking about joining the pinup community, I’d say follow your dreams and go for it.

How do you want women to feel when they wear your products?

Summer wildes retro lingerie
First and foremost, women should feel sexy and confident in everything from Summer Wildes. Superior fit, high-quality fabrics and stylish fashion (made in the USA) is the trifecta at Summer Wildes.

What product do you most recommend buying on your store?
Summer wildes retro lingerie
Since it all started with the bra, that’s most certainly my favorite item to recommend. But, hey, now it’s summer beach season and a luxurious terry cloth bikini along with the accompanying goodies such as beach cover-up, lounge pants, hoodies, and tees are fabulous too.
Any up and coming products we can look forward to?
Summer wildes retro lingerie
Soft cups bras are arriving in a few weeks and there is golf/tennis attire on its way too. You can sign up for our newsletter here to get the latest happenings at Summer Wildes.
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